Work Experience
06.2019 to Present
New York, NY
07.2013 to 04.2018
New York, NY
Veronica Beard
Denim Design Director
Well versed in wash, fabric and fit. Highly capable of growing a successful Casual Business. Strong in building out concept seasonally, astute eye for details to elevate seasonal direction.
Team lead in managing multiple CFT, including PD, Production, TD, and Design, ensuring seamless collaboration and alignment to achieve business objectives and calendar.
Oversee and manage the entire Denim and Casual categories, driving innovation and excellence in product development, quality standards, and business growth strategies.
Spearhead the creation of compelling products for the Denim and Non-Denim categories, managing the design process from concept to completion.
Conduct trend research, source high-quality fabrics, and oversee fit development, wash innovation, and intricate product details. Deliver beautiful SMS, select looks and help style the key Denim pieces into the look books for market preparation. Manage Denim production in LA and introduced notable oversea vendors to help distribute margin in costing.
Created and set up a satellite office in LA, and built out roles and responsibilities to ensuring seamless collaboration with vendors and maintaining alignment with the NY headquarters. Establish partnerships with wash houses and sewing facilities, implementing training programs to uphold the brand’s elevated quality standards.
Collaborate and assort with Sales and Merchandising teams to strategize growth opportunities for the Denim & Non-Denim business.
Define and enforce standards and processes for all Denim and washed product categories, reinforcing
American Eagle Outfitters
Senior Denim Designer
Provided compelling product message for each season and prepared big idea launches for AEO. Highly adaptable to different range of market, providing elevated product within cost challenged business. A Key player in maintaing growth in all Washed product. A Lead in wash and launching fabric message. Responsible for setting up protocols, maintaing relationships with vendors, training vendors in creating original, high quality products while traveling to the factories.
Set overall creative denim presence, lead creative design process and direction in the brands seasonal concept development. Provide a strong sense of direction in style and color/wash.
Seek out innovation in denim with In-depth knowledge of process in design techniques, extensive fabric and wash knowledge.
Demonstrate leadership with management skills in growing the design team.
Responsible for setting seasonal key brand message as well as business strategy.
Passionate about creating and developing new ideas to demonstrate leadership in trends in the market. Love to explore sustainable denim/fabric and process.
Meeting expectaions for the design team to provid creative direction. Creating mood boards, market research, sketch, design, present and maintain all existing and all new fits.
Work closely with Production, to improve on product development process and vendor allocations that is strategic to the growth of denim business.
Maintain consistency/ quality in the product from start to finish.
In-depth research in new washes to be able to recreate washes from inspirational (vintage),
to actual product.Present the entire denim line seasonally to cross functional teams and to corporate leadership team.
05.2007 to 05.2013
New York, NY
Calvin Klein Jeans
Denim Designer
Designed for global, and North American market. Presented key concepts, detailed body sketches, key trims and fabrication research developments to design and merchandising teams. Researched vintage markets, retail, and tear sheets for creative ideas for denim. Handled graphics and branding details with graphic designers for all of denim assortments and seasonal fashion denim.
Seasons 2005 to 2006
New York, NY
Thakoon Panichgul
Designer Assistant
Worked closely with designer in the development of runway presentation.
Communicated directly with factories to ensure sample accuracy and overall design interpretation.
01.2004 to 06.2004
Paris, France
Malhia Kent (Loom Studio)
Design Studio Assistant Intern
Develope to create a library of swatches on the loom to be shown to clients like Chanel.
02.2003 to 08.2003
New York, NY
Marc Jacobs
Technical Design Intern
Worked closely with product development and technical design teams to produce technical design packages for each style from development to production.
Skills
Professional
Concept/Mood Boards, Denim Fabrications, Wash and Development, Tech Packs, Fittings, CAD Bodies, Shade Bands, Production Trips, Fashion Illustrations, Technical Flats, Computer Sketching
Software
Adobe Photoshop & Adobe Illustrator, Microsoft Word/Office, WEB PDM, PLM, PC and Mac Proficient
Language
English & Korean
Academics
09.2001 to 05.2005
New York, NY
Parsons School of Design
BFA in Fashion Design
08.2003 to 06.2004
Paris, France
Parsons Paris Study Abroad Program
Fashion Design